Paid advertising is a powerful tool for reaching the right audience at the right time. Through my Google Digital Marketing certification, I learned how to create and manage effective ad campaigns using Google Ads. From keyword planning and audience targeting to budgeting and performance analysis, I now understand how to design ads that align with specific business goals. These skills help me support both my own brand and potential clients by increasing visibility, driving traffic, and maximizing ROI through well-executed PPC strategies.