Through the Google Digital Marketing and E-commerce certification I completed, I developed a solid understanding of how to build effective email marketing campaigns that engage audiences and drive results. I learned best practices for creating compelling subject lines, designing responsive emails, and writing clear calls to action. I also explored list segmentation, A/B testing, and automation tools like Mailchimp and MailerLite to deliver the right message to the right audience at the right time.
I’m now applying these skills to McCabe Video Productions, using email to share content, highlight services, and build stronger client relationships through strategic, well-timed communication. I ensure every email aligns with the tone, visual identity, and messaging of my brand maintaining consistency across my website, social channels, and email outreach to build trust and recognition with my audience.
I use MailerLite to create automated email workflows that deliver timely, personalized messages based on user behavior. Its intuitive interface makes it easy to set up campaigns that nurture leads, re-engage past clients, and keep my audience informed all while saving time and staying on brand.
