Great content doesn’t just inform...it connects. Below are selected examples of my work in video content creation, showcasing my ability to tailor stories across different formats and platforms, whether long-form for YouTube or short-form for social media.
Highlighting MRI Services Through Clear Messaging
This promotional video was the first in a series developed to help the Bonati Spine Institute clearly communicate its core services. Focused on the on-site MRI center, the video was crafted in collaboration with the marketing team to highlight both the convenience and added safety this service provides to patients. By eliminating the need for off-site imaging, patients save time and experience a smoother, more integrated care journey. Through clean edits, deliberate pacing, and branded visuals, the video delivers a focused, professional message suited for web and social media use.
Building on Brand Trust Through Real Stories
While the promotional video introduces core services and highlights the institute’s capabilities, it’s equally important to show how those services impact real lives. The following video shifts from service promotion to emotional storytelling featuring a patient letter that speaks directly to the care, trust, and satisfaction that define The Bonati Spine Institute experience.
Highlight Patient Satisfaction Through Storytelling
In this short-form video, a heartfelt patient letter is brought to life using visual overlays that complement the voiceover. It’s a testimonial-style piece crafted to highlight patient satisfaction while demonstrating the power of visual storytelling. This example showcases my ability to blend narrative and visuals to evoke trust and credibility.
Maximizing Impact Across Platforms
After crafting the core story, the next step is maximizing its reach. By repurposing footage from long-form content, I create tailored versions optimized for various platforms from YouTube and Instagram to Reels and Shorts. This approach not only reinforces the message but ensures it reaches the right audience in the right format, whether they’re scrolling quickly or taking time to learn more.
Cross-Platform Storytelling: Educating Through Long and Short Form
This project demonstrates how a single piece of content can be strategically adapted for different platforms and audience behaviors. Using the same core footage and messaging, I created two versions of an educational segment on herniated discs.
Why It Matters:
This kind of content repurposing not only saves time and resources, but also ensures your message reaches people where they are, whether that’s on social media or your website without sacrificing clarity or value.
While much of my work involves client-focused content, I also produce branded material to promote my own services. The next section features a video that is a compilation of examples of short-form visual content created for McCabe Video Productions.
Food & Automotive Promos for Social Engagement
This silent visual reel was created as a compilation of social media posts created for a campaign to promote McCabe Video Productions' food and automotive photography. Designed specifically for Instagram and Facebook, the video compiles eye-catching short clips that showcase the quality and range of my visual work. It was part of a limited-time promotional offering 10% off to first-time clients, with the goal of driving traffic to my website and boosting engagement through visually appealing, platform-native content. Clean edits, natural lighting, and intentional framing keep the focus on the product while subtly highlighting the production quality behind the lens.
In addition to food and beverage promotions, I’ve also applied my visual storytelling skills to the real estate market. The following piece demonstrates how motion graphics and music can elevate a service-based ad, delivering a polished, branded message for McCabe Video Productions.
Showcasing Services with Style: Real Estate Promo with Motion Graphics
This short-form promo was created to highlight McCabe Video Productions’ real estate services using bold motion graphics, modern transitions, and upbeat music. Designed for platforms like Instagram Reels and YouTube Shorts, it grabs attention quickly while showcasing our ability to deliver clean, visually compelling content. Whether you need to sell a property or promote a listing, this video reflects our expertise in using graphics and pacing to convey value in seconds.